Collective Impact Center is a local co-working space that I had heard about and wanted to get involved with. When I approached their team, they were gearing up for a few big events -- namely, the 2018 San Diego Start Up Week (a conference for young professionals and entrepreneurs) and shortly after that, the official opening day at their co-working facility. They still had a lot of the back-end details to work out before then, but they'd expressed interest in having a more consistent and deliberate brand image throughout their organization. I offered to try my hand at creating a few logos for them and helping them suss out some of the finer details like typefaces and other design elements that would be used to represent them. It was a process that took several weeks and involved many discussions with all the members of their team.
With feedback from the team, it was decided that we wanted to stray away from anything too focused on the building they were currently occupying, which was a huge design point of all the logos I designed for them previously. Instead, there was a certain stained glass window we all liked and felt was very iconic but not as “churchy” as the rest of the building. So I took that idea and ran with it, creating some variations for them to look over.
I also created some event ideas for them which I put together in this handy presentation. Several of my ideas were well received and came to be reality, including a photo shoot event where I set up studio lighting and acted as the photographer.